Privacy Policy – SD Performance Psychology Ltd
Oct 17, 2026 ·
Who we are
SD Performance Psychology Ltd ("we", "us") is a performance psychology consultancy registered in England and Wales (company number; 15338040), at 3 Hagley Court South Level Street, Waterfront East, Brierley Hill, United Kingdom, DY5 1XE. We are the data controller for the personal information described in this policy.
This policy explains how we collect, use and protect your information when you use our website, contact us, work with us as a client, or use the SD Performance Psychology app on iOS or Android.
Information we collect
We only collect what we need to provide our services.
Contact details: name, email address, phone number and, for clients under 18, the name and contact details of a parent or guardian.
Enquiry information: what you tell us when you complete a form on our website, including how you heard about us.
Account information: your login details and profile when you create an account in the app.
Session information: scheduled sessions, attendance, session notes, action plans, forms and documents shared with you.
Messages: messages sent between you and us through the app.
Wellbeing and performance information: details you choose to share about your sport, performance, thoughts and feelings during our work together.
Technical information: basic device and usage data collected automatically by the app and website, such as device type, app version and error logs.
We do not use your information for advertising, and we do not sell it.
How we use your information
We use your information to deliver and manage our services, under UK GDPR and the Data Protection Act 2018.
Responding to enquiries – lawful basis: legitimate interests.
Providing sessions, notes and action plans – lawful basis: contract.
Scheduling sessions and messaging through the app – lawful basis: contract.
Keeping records required by our professional bodies and insurers – lawful basis: legal obligation and legitimate interests.
Keeping the app and website secure and working – lawful basis: legitimate interests.
Some information about your mental wellbeing may count as health data, which is a special category under UK GDPR. We process it only with your explicit consent (or a parent or guardian's consent where appropriate) and only to provide our services. You can withdraw consent at any time, although this may mean we can no longer work with you.
Children and young people
We work with young athletes under 18, and a parent or guardian must give consent before we begin.
A parent or guardian must also have an account in the app. They can see session schedules, paperwork and practical messages about arrangements.
What is discussed in sessions stays confidential between the young person and us, as agreed with the family at the start of our work.
We will share information without consent only where we believe a young person or someone else is at risk of serious harm, in line with our safeguarding responsibilities.
The app is not intended for children under [13] unless a parent or guardian has set up and manages the account.
Who we share your information with
We share information only with trusted service providers who help us run the business, and only as much as they need.
Base44 – hosts the app and stores app data, including documents, schedules and messages.
Squarespace – hosts our website and receives website enquiries.
Apple and Google – distribute the app through the App Store and Google Play.
Gmail – handles email communication.
Griffiths & Pegg Chartered Accountants / Towergate Professional Liability Insurance / CASES - Sport and Exercise Psychology Accreditation Route – professional and legal requirements, using anonymised information where possible.
Professional and legal requirements, using anonymised information where possible
We may also share information if required by law, or to protect someone's safety.
Where your information is stored
Some of our service providers may store information outside the UK, including in the United States. Where this happens, we rely on safeguards recognised under UK law, such as the UK International Data Transfer Agreement or the UK–US data bridge, to keep your information protected to UK standards.
How long we keep your information
Enquiries that don't lead to work together: up to 12 months.
Client records, notes and documents: [7] years after our work ends, in line with professional guidance. For clients under 18, until they turn [25] or [7] years after our work ends, whichever is later.
App account: until you ask us to delete it, or [12] months after our work ends.
After these periods we securely delete or anonymise your information.
Security
We protect your information with password-protected accounts, encrypted connections, and access limited to SD Performance Psychology. No system is completely secure, but we take reasonable steps to prevent loss, misuse or unauthorised access, and we will tell you and the Information Commissioner's Office if a serious breach occurs.
Your rights
Under UK GDPR you have the right to:
access the information we hold about you
ask us to correct anything inaccurate
ask us to delete your information
ask us to limit or stop using your information
receive your information in a portable format
withdraw consent at any time
To use any of these rights, contact us using the details below. We will respond within one month. Some information may need to be kept for legal or professional reasons, and we will explain if so.
Deleting your app account
You can ask us to delete your app account and its data at any time by emailing [email address] with the subject "Delete my account", from the email address linked to your account. [Or: use Delete account in the app's settings.]
We will delete your account and associated data within 30 days, except for records we must keep for the periods set out above.
Contact and complaints
For any questions about this policy or your information, contact Sean Dickson at [email address] or write to [registered office address].
If you're unhappy with how we handle your information, please contact us first. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.